Barcelona is quietly building world-class GTM tools.
And it's growing fast.
Here's my top 10 GTM tools built in Barcelona, grouped by what they do.
Find and reach prospects
Enginy. AI agents that build the list, enrich contacts from 30+ sources and run the outreach.
FindThatLead. Finds and verifies emails to build cold lists.
Mailsuite. Email tracking inside Gmail. Over a million users.
Capture inbound
Typeform. Conversational forms to capture and qualify leads.
Enhance the CRM
ForceManager. A mobile-first sales CRM for field teams. Now Sage Sales Management.
Piper. Auto-logs calls and emails so reps stop updating records by hand. Just bought by Aircall.
Help reps sell
Harmonix. Guides reps in real time across email, phone and LinkedIn.
KomboAI. Briefs reps on each account before the call.
Reward the team
Dolfin. AI-native platform that designs and automates sales compensation.
Remuner. Sales commissions and incentives, with live dashboards that keep reps motivated.
From building the list to paying the reps, every part of the motion has a tool built here.
Which ones did I miss?
Capital keeps arriving for financing platforms, but origination stays borrowed through brokers and partners. Here's the case for building it
Read →
Silicon Valley gets the headlines, but here's a map of 16 B2B software companies built across Spain, from Barcelona to Madrid
Read →
Same message, same list, different results. The difference is on LinkedIn, where the buyer looks up who signed the email
Read →This is how we think and execute. If you want to see how it would apply to your case, let's talk.
