B2B logistics

How B2Bpack generated 356 meetings with an outbound system across Europe

From unpredictable acquisition to a steady engine: 4,558 leads worked and 356 qualified meetings.

356
qualified meetings
4,558
leads generated
162
campaigns launched
Europe
Spain + 3 markets

B2Bpack is a digital logistics platform that lets you quote, compare and book transport from multiple carriers in a single place, with real-time tracking and ERP integration.

Its product worked and was growing, but its customer acquisition depended on inconsistent channels and word of mouth. Every month was a question mark.

It didn't need more scattered leads, but a system that would produce qualified meetings predictably and scale to new countries.

The challengeThe starting point

  • No predictability: impossible to anticipate each month's pipeline
  • Dependence on referrals and inconsistent channels
  • Need to open up markets in Europe in an orderly way

The processThe system, adapted to B2Bpack

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by country (Spain, Germany, France, Switzerland) and by industrial vertical, automotive, machinery, chemicals, pharmaceutical, electronics, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without B2Bpack's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches B2Bpack's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

162
campaigns by sector
4,558
leads worked
356
qualified meetings

The resultsA qualified-meetings engine

  • 356 qualified meetings and 4,558 leads generated
  • +90 meetings a month in its best periods
  • Orderly expansion to Spain, Germany, France and Switzerland
Raúl Pérez · COO, B2Bpack
«More than 90 meetings a month, with close to 400 generated in less than 6 months.»
Raúl Pérez · COO, B2Bpack
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