Technology training

How Integra closed training deals at companies with 50+ employees

A technology school that structured its B2B acquisition: 147 meetings and 2,748 leads with HR.

147
qualified meetings
2,748
leads generated
362
campaigns launched
+50
employees per account

Integra is a technology school with official programs in SAP, Salesforce, Microsoft and AI.

They wanted to structure their B2B commercial acquisition to sell corporate training and internship agreements.

They needed to systematically reach HR and training leaders.

The challengeThe starting point

  • Poorly structured B2B acquisition
  • Reaching HR and training leaders
  • Selling corporate training and agreements

The processThe system, adapted to Integra

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment targeting HR and training leaders at target companies, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Integra's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Integra's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

362
campaigns by sector
2,748
leads worked
147
qualified meetings

The resultsA qualified-meetings engine

  • 147 meetings with HR leaders
  • 2,748 leads at companies with more than 50 employees
  • Deals closed in corporate training and internships
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