Recruitment · Talent acquisition

How Yumatech generated 200 meetings by opening four talent-scarce verticals

From growing on referrals to a channel of its own across four sectors: 4,106 leads worked and 200 meetings with companies that need to fill vacancies.

200
qualified meetings
4,106
leads generated
236
campaigns launched
Spain
4 verticals opened

Yumatech is a recruitment and selection consultancy that identifies, screens and presents candidates, supporting the process through to hire. It is not a temp agency: it combines specialised recruiters with the capacity to deliver volume.

Its roots were in tech recruitment, but the talent shortage bites just as hard in hospitality, automotive and industry. It wanted to open those verticals without depending on referrals.

The challenge was not finding candidates. It was reaching the companies with the open vacancy and the urgent problem.

The challengeThe starting point

  • Growth resting on referrals and personal network
  • Opening three new verticals beyond its technology niche
  • Reaching general management, operations and talent leads

The processThe system, adapted to Yumatech

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by vertical (hospitality and tourism, automotive aftersales, industrial and technology) and by decision-making department, with the Catalonia campaigns written in Catalan, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Yumatech's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Yumatech's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

236
campaigns by sector
4,106
leads worked
200
qualified meetings

The resultsA qualified-meetings engine

  • 200 qualified meetings and 4,106 leads worked
  • Four active verticals: hospitality, automotive, industrial and technology
  • Dedicated Catalan-language campaigns for the Catalonia market
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