From a brand known for consumer rentals to a B2B channel of its own: 1,214 leads worked and 54 meetings with operations and fleet managers.
MALCO Rent a Car is a professional mobility operator for companies, headquartered in Castellon with offices across several Spanish locations. Its core model is flexible renting: vehicles when they are needed, with no lock-in period.
Its brand and website were built around holiday and consumer rentals. When it opened its Barcelona office, it had no local B2B client base and no channel to build one.
MALCO did not need more visibility. It needed direct access to the operations and fleet managers of SMEs that rent vehicles on a recurring basis.
We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.
We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.
We segment by operational sector (technical services, construction, industry and events) targeting operations, fleet and general managers at SMEs with 15 to 50 employees, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without MALCO's approval.
Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches MALCO's team with a calendar invite, brief and CRM record.
Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.
Book a 30-minute call: we'll show you how the system would apply to a case close to yours.
