Custom development

How Unimedia closed a project in the first week of the campaign

Fast, tangible results: 197 meetings, 4,802 leads and more than €200,000 in pipeline.

197
qualified meetings
4,802
leads generated
162
campaigns launched
Week 1
first project closed

Unimedia develops custom technology solutions for companies that need complex software.

They were looking for fast, tangible commercial results from their investment in customer acquisition, with a channel that would fill the calendar with qualified meetings.

The goal: turn their technical capability into real pipeline as soon as possible.

The challengeThe starting point

  • Need for fast, measurable commercial results
  • Acquisition dependent on unpredictable channels
  • Reaching decision-makers with a clear development need

The processThe system, adapted to Unimedia

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by vertical and high-value decision-maker with a clear development need, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Unimedia's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Unimedia's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

162
campaigns by sector
4,802
leads worked
197
qualified meetings

The resultsA qualified-meetings engine

  • Project closed in the first week of the campaign
  • +€200,000 in value generated in pipeline
  • 197 qualified meetings and 4,802 leads worked
Jaume Vidal · Unimedia
«More than 20 meetings a month and a project closed in the first week.»
Jaume Vidal · Unimedia
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