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Software · Cuatroochenta Group

How Escena Online achieved 65 meetings in three months

Accelerated B2B acquisition and product validation across multiple sectors: 98 meetings and 2,628 leads.

98
qualified meetings
2,628
leads generated
99
campaigns launched
65
meetings in 3 months

Escena Online is a software product from the Cuatroochenta group.

They needed to accelerate their B2B acquisition in a short timeframe and validate the product's fit across several sectors.

They were looking for a replicable system that would generate meetings from the very first quarter.

The challengeThe starting point

  • Accelerate B2B acquisition in a short time
  • Validate the product across multiple sectors
  • A replicable system, not one-off efforts

The processThe system, adapted to Escena Online

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by sector, with a replicable system, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Escena Online's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Escena Online's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

99
campaigns by sector
2,628
leads worked
98
qualified meetings

The resultsA qualified-meetings engine

  • 65 meetings in three months
  • 98 meetings and 2,628 leads over the course of the collaboration
  • Product validation across multiple sectors
Laura Pérez · Escena Online
«More than 65 meetings in three months, validating the product across multiple sectors.»
Laura Pérez · Escena Online
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