ERP · Digital transformation

How Ekamat turned its technical reputation into a predictable channel

A long-standing Microsoft partner that structured its outbound: 84 meetings and 4,765 leads in ERP and digitalization.

84
qualified meetings
4,765
leads generated
498
campaigns launched
Month 1
first project closed

Ekamat is a long-standing Microsoft partner in Spain, specialized in Business Central and Power Platform.

It had a solid technical reputation, but its commercial growth depended on word of mouth and inbound projects.

Without a structured outbound channel, customer acquisition was unpredictable.

The challengeThe starting point

  • Growth dependent on word of mouth
  • Technical expertise that wasn't reaching prospects proactively
  • Unpredictable acquisition of ERP projects

The processThe system, adapted to Ekamat

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by sector, targeting operations, IT and finance leadership, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Ekamat's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Ekamat's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

498
campaigns by sector
4,765
leads worked
84
qualified meetings

The resultsA qualified-meetings engine

  • First project closed in the first month of the collaboration
  • 84 meetings with decision-makers in operations, IT and finance
  • Stable pipeline in ERP and digitalization
Patricia García · Ekamat
«More than 7 meetings a month with large companies; we closed a project in the first month of the collaboration.»
Patricia García · Ekamat
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