SaaS · Event management

How Digivents opened up the Spanish market and strengthened Italy

An expanding international pipeline: 121 meetings and 4,858 leads with large accounts.

121
qualified meetings
4,858
leads generated
383
campaigns launched
Spain + Italy
international expansion

Digivents is a SaaS platform for end-to-end corporate event management.

They wanted to grow beyond their home market and reach large accounts, both in Italy and by opening up Spain.

They needed an outbound system capable of operating in two markets at once, adapting the message to each one.

The challengeThe starting point

  • Grow beyond the home market (Italy)
  • Open up Spain from scratch
  • Reach decision-makers at large companies

The processThe system, adapted to Digivents

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by country and company size (Spain and Italy), targeting large accounts, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Digivents's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Digivents's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

383
campaigns by sector
4,858
leads worked
121
qualified meetings

The resultsA qualified-meetings engine

  • 3 projects closed across Italy and Spain
  • +45 meetings in three months with large accounts
  • 121 meetings and an expanding international pipeline
Alessandra Masone · Digivents
«More than 45 meetings in three months with large companies in Spain and Italy.»
Alessandra Masone · Digivents
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