Custom software · Cloud

How Devs 480 built its own commercial channel for its cloud development

A company from the Cuatroochenta group that structured its acquisition: 36 meetings and 701 leads with IT decision-makers.

36
qualified meetings
701
leads generated
232
campaigns launched
Phase 1
first sales

Devs 480, part of the Cuatroochenta group, specializes in cloud development and integration of complex systems.

It had more than enough technical capability, but it needed a predictable channel of its own for customer acquisition.

The goal: turn their expertise into a flow of meetings with IT decision-makers.

The challengeThe starting point

  • Technical capability without a commercial channel of its own
  • Unpredictable customer acquisition
  • Reaching IT and operations decision-makers

The processThe system, adapted to Devs 480

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment targeting IT and operations decision-makers, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Devs 480's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Devs 480's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

232
campaigns by sector
701
leads worked
36
qualified meetings

The resultsA qualified-meetings engine

  • First sales already in the early phases of the campaign
  • 36 meetings and 701 leads with IT decision-makers
  • A repeatable commercial channel of its own
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