Electric mobility

How IRP Systems structured its European electric mobility pipeline

From one-off contacts to a structured channel in the main European markets: more than 30 opportunities.

+30
qualified meetings
398
leads generated
135
campaigns launched
Europe
automotive and micromobility

IRP Systems manufactures next-generation electric propulsion systems, with a presence in Israel, India and Barcelona.

It was growing through one-off contacts, without a structured channel for Europe.

They needed a system that would open up the main European automotive and micromobility markets.

The challengeThe starting point

  • Growth through one-off contacts
  • No structured channel for Europe
  • Reaching automotive and micromobility

The processThe system, adapted to IRP Systems

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by European market, targeting automotive and micromobility, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without IRP Systems's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches IRP Systems's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

135
campaigns by sector
398
leads worked
+30
qualified meetings

The resultsA qualified-meetings engine

  • +30 qualified opportunities in Europe
  • Consolidated international pipeline
  • Presence in the main European markets
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