From relying on inbound and networking to a scalable system: 4,812 leads worked and 292 meetings with financial decision-makers.
Sego Finance is an alternative financing platform for SMEs, specialized in offering flexible solutions as an alternative to traditional banking.
Its growth relied on inbound and networking, which limited the pace of customer acquisition. They wanted to scale their model in Spain by reaching financial decision-makers at mid-sized companies.
Sego didn't need more scattered contacts: they needed a predictable outbound system that would fill their pipeline with meetings with CFOs.
We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.
We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.
We segment by sector and prioritizing CFOs and finance leaders at SMEs with more than 50 employees, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Sego Finance's approval.
Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Sego Finance's team with a calendar invite, brief and CRM record.
Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.
Book a 30-minute call: we'll show you how the system would apply to a case close to yours.
