1,930 leads worked and 67 meetings with firms stuck on outdated software, one region at a time.
New Informatics has built case-management software for court agents and lawyers since 1987, with working integrations into the judicial portals.
Its market is small, closed and very loyal: firms change software once in many years, and almost always on a colleague's recommendation.
Getting in meant reaching each region in an orderly way, not broadcasting a generic message to the whole legal sector.
We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.
We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.
We segment region by region towards registered court agents, from sole practitioners to firms of 50 people, and IT leads at professional associations, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without New Informatics's approval.
Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches New Informatics's team with a calendar invite, brief and CRM record.
Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.
Book a 30-minute call: we'll show you how the system would apply to a case close to yours.
