A year of continuous pipeline in a market still taking shape: 2,985 leads worked and 87 meetings with companies serious about their emissions.
airCO2 builds CO2 management solutions for companies, with Climatrack as its main platform.
They were selling into a market still taking shape: plenty of companies with sustainability on the agenda, but no clear owner and no assigned budget.
They needed a channel that kept working month after month for as long as the market took to mature, not a one-off spike.
We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.
We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.
We segment by sector and size towards general management and sustainability leads, in a market that was still taking shape, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without airCO2's approval.
Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches airCO2's team with a calendar invite, brief and CRM record.
Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.
Book a 30-minute call: we'll show you how the system would apply to a case close to yours.
