From zero to a steady flow of interested SME owners: 2,722 leads worked and 67 meetings in seven weeks.
Level Up runs seminars and professional development programmes for small business owners, out of Alicante.
Their product sells by filling rooms: without a steady flow of interested attendees, there is no event.
The challenge was reaching the SME owner, a profile that delegates nothing and is hard to get to through the usual channels.
We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.
We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.
We segment by sector (retail, consumer goods, fashion, food and cosmetics) towards owners and managers of SMEs with 2 to 30 employees, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Level Up's approval.
Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Level Up's team with a calendar invite, brief and CRM record.
Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.
Book a 30-minute call: we'll show you how the system would apply to a case close to yours.
