From a need everyone has to one concrete segment: 1,047 leads worked, a 4% reply rate and 25 qualified meetings.
SafeUser trains company employees in cybersecurity awareness, the link through which most incidents get in.
Its product serves any sector, and that was precisely the problem: with no obvious vertical to start from, prospecting spread thin.
It needed to find out which kind of company the message landed with before investing in scale.
We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.
We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.
We segment by company size rather than by vertical, focusing on companies with 100 to 500 employees and testing sector by sector, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without SafeUser's approval.
Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches SafeUser's team with a calendar invite, brief and CRM record.
Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.
Book a 30-minute call: we'll show you how the system would apply to a case close to yours.
